{"id":2064,"date":"2019-02-26T09:44:26","date_gmt":"2019-02-26T09:44:26","guid":{"rendered":"https:\/\/terrot.ab-media.fr\/quand-les-univers-de-lart-et-de-limmobilier-se-conjuguent\/"},"modified":"2022-03-22T15:20:10","modified_gmt":"2022-03-22T15:20:10","slug":"quand-les-univers-de-lart-et-de-limmobilier-se-conjuguent","status":"publish","type":"post","link":"https:\/\/groupeterrot.com\/en\/quand-les-univers-de-lart-et-de-limmobilier-se-conjuguent\/","title":{"rendered":"QUAND LES UNIVERS DE L\u2019ART ET DE L\u2019IMMOBILIER SE CONJUGUENT"},"content":{"rendered":"<p>L\u2019esth\u00e9tisme est une valeur que se partagent les univers de l\u2019art et de l\u2019immobilier. Il existe d\u2019ailleurs un lien entre les belles demeures et les \u0153uvres : les b\u00e2timents d\u2019exception donnant un contexte aux tableaux ou aux sculptures ; et les \u0153uvres habillant en retour les espaces de ces b\u00e2timents d\u2019exception.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Du c\u00f4t\u00e9 des artistes c\u2019est une v\u00e9ritable chance que de se voir exposer au sein des bureaux des acteurs de l\u2019immobilier, c\u2019est un moyen id\u00e9al d\u2019augmenter leur visibilit\u00e9 \u00e0 destination de collaborateurs des entreprises d\u2019immobilier, les partenaires (banquiers, brokers, architectes\u2026).<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Sans aller jusqu\u2019\u00e0 devenir un mus\u00e9e de l\u2019art contemporain comme l\u2019est la Fondation Louis Vuitton, les bureaux des entreprises d\u2019immobilier gardent une logique similaire. La volont\u00e9 est de devenir vitrine, une galerie d\u2019art afin de rendre ses espaces plus agr\u00e9ables tout en favorisant la cr\u00e9ativit\u00e9 des \u00e9quipes.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">L\u2019artiste, c\u2019est l\u2019emp\u00eacheur de tourner en rond par excellence. La disruption perp\u00e9tuelle. Depuis longtemps maintenant, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.cerveauetpsycho.fr\/sd\/therapie\/quand-lart-repare-le-cerveau-13045.php\" target=\"_blank\" rel=\"noopener noreferrer\">l\u2019art est utilis\u00e9 comme th\u00e9rapie avec succ\u00e8s<\/a><\/span>. Il agit ainsi de mani\u00e8re b\u00e9n\u00e9fique sur le cerveau, le rendant plus cr\u00e9atif, plus critique, plus innovant. En laissant entrer l\u2019art dans son entreprise, on pousse les collaborateurs \u00e0 penser en dehors des cadres traditionnels tout en se positionnant comme un d\u00e9fenseur de la qualit\u00e9 de vie au travail.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">En 2015, le minist\u00e8re de la Culture lance son programme \u00ab\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.culture.gouv.fr\/Presse\/Archives-Presse\/Archives-Communiques-de-presse-2012-2018\/Annee-2015\/1-immeuble-1-oeuvre\" target=\"_blank\" rel=\"noopener noreferrer\">1 immeuble, 1 \u0153uvre\u00a0<\/a><\/span>\u00bb qui vise \u00e0 promouvoir l\u2019art dans le monde de l\u2019immobilier.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Le <span style=\"text-decoration: underline;\"><a href=\"https:\/\/groupeterrot.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Groupe Terrot<\/a><\/span>, passionn\u00e9 par toutes les r\u00e9alisations artistiques contemporaines est d\u2019ailleurs signataire de ce programme et s\u2019est engag\u00e9 \u00e0 int\u00e9grer une \u0153uvre d\u2019art dans chacun de ses op\u00e9rations.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">La plasticienne fran\u00e7aise Prune Nourry (<em>dont l\u2019\u0153uvre Cracked Head de 2016, illustre l\u2019article<\/em>), figure parmi les artistes dont le <a href=\"https:\/\/groupeterrot.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Groupe Terrot<\/a> promotionne le travail. Novatrice et radicalement esth\u00e9tique, Prune est une artiste \u00e0 360\u00b0 s\u2019int\u00e9ressant \u00e0 la sculpture, \u00e0 la vid\u00e9o, \u00e0 la photographie comme aux performance artistiques, sur des sujets aussi actuels que la bio\u00e9thique par exemple. L\u2019art devient un moyen d\u2019expression, un vecteur de partage int\u00e9gr\u00e9 dans les espaces de nos immeubles.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Ainsi, le beau est une charte d\u2019engagement pour le <a href=\"https:\/\/groupeterrot.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Groupe Terrot<\/a>, aussi bien pour le b\u00e2timent que l\u2019on trouve \u00e0 l\u2019int\u00e9rieur.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019esth\u00e9tisme est une valeur que se partagent les univers de l\u2019art et de l\u2019immobilier. Il existe d\u2019ailleurs un lien entre les belles demeures et les \u0153uvres : les b\u00e2timents d\u2019exception donnant un contexte aux tableaux ou aux sculptures ; et les \u0153uvres habillant en retour les espaces de ces b\u00e2timents d\u2019exception. &nbsp; Du c\u00f4t\u00e9 des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-2064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>QUAND LES UNIVERS DE L\u2019ART ET DE L\u2019IMMOBILIER SE CONJUGUENT - Terrot<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/groupeterrot.com\/en\/quand-les-univers-de-lart-et-de-limmobilier-se-conjuguent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QUAND LES UNIVERS DE L\u2019ART ET DE L\u2019IMMOBILIER SE CONJUGUENT - Terrot\" \/>\n<meta property=\"og:description\" content=\"L\u2019esth\u00e9tisme est une valeur que se partagent les univers de l\u2019art et de l\u2019immobilier. Il existe d\u2019ailleurs un lien entre les belles demeures et les \u0153uvres : les b\u00e2timents d\u2019exception donnant un contexte aux tableaux ou aux sculptures ; et les \u0153uvres habillant en retour les espaces de ces b\u00e2timents d\u2019exception. &nbsp; Du c\u00f4t\u00e9 des [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/groupeterrot.com\/en\/quand-les-univers-de-lart-et-de-limmobilier-se-conjuguent\/\" \/>\n<meta property=\"og:site_name\" content=\"Terrot\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-26T09:44:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-22T15:20:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/groupeterrot.com\/wp-content\/uploads\/2019\/05\/qFx3woTk-e1551191588146.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"440\" \/>\n\t<meta property=\"og:image:height\" content=\"294\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"contact@ab-media.fr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"contact@ab-media.fr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/groupeterrot.com\\\/en\\\/quand-les-univers-de-lart-et-de-limmobilier-se-conjuguent\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/groupeterrot.com\\\/en\\\/quand-les-univers-de-lart-et-de-limmobilier-se-conjuguent\\\/\"},\"author\":{\"name\":\"contact@ab-media.fr\",\"@id\":\"https:\\\/\\\/groupeterrot.com\\\/#\\\/schema\\\/person\\\/4daff9a60df18bc84d067dc2459c3e7b\"},\"headline\":\"QUAND LES UNIVERS DE L\u2019ART ET DE L\u2019IMMOBILIER SE CONJUGUENT\",\"datePublished\":\"2019-02-26T09:44:26+00:00\",\"dateModified\":\"2022-03-22T15:20:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/groupeterrot.com\\\/en\\\/quand-les-univers-de-lart-et-de-limmobilier-se-conjuguent\\\/\"},\"wordCount\":424,\"publisher\":{\"@id\":\"https:\\\/\\\/groupeterrot.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/groupeterrot.com\\\/en\\\/quand-les-univers-de-lart-et-de-limmobilier-se-conjuguent\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/groupeterrot.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/qFx3woTk-e1551191588146.jpg\",\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/groupeterrot.com\\\/en\\\/quand-les-univers-de-lart-et-de-limmobilier-se-conjuguent\\\/\",\"url\":\"https:\\\/\\\/groupeterrot.com\\\/en\\\/quand-les-univers-de-lart-et-de-limmobilier-se-conjuguent\\\/\",\"name\":\"QUAND LES UNIVERS DE L\u2019ART ET DE L\u2019IMMOBILIER SE CONJUGUENT - 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